1. Introduction
At Betfire, your privacy is our priority. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.
2. Information We Collect
As an informational aggregator, we do not require you to create an account or submit sensitive personal information (such as ID numbers or banking details) to browse our site. The data we collect is generally limited to:
- Usage Data: Information such as your IP address, browser type, device information, and interactions with our pages.
- Cookies: Small data files stored on your device that help us track aggregate traffic patterns and affiliate link clicks.
3. How We Use Your Information
Your information is used exclusively to:
- Improve the performance, layout, and content of the Betfire platform.
- Analyze aggregate user behavior to understand which sportsbooks and guides are most helpful.
- Accurately track outbound clicks to our affiliate partners via our internal tracking system to ensure we are credited for referrals.
4. Third-Party Tracking and Affiliate Links
Betfire contains links to third-party sportsbooks. When you click on an affiliate link (e.g., /api/go/betshezi), a tracking cookie may be placed on your browser to attribute your referral to Betfire. Once you leave our Platform, your data is governed by the Privacy Policy of the respective third-party operator. We strongly advise you to read their policies, especially regarding FICA documentation submission.
5. Data Security and Sharing
We do not sell, trade, or rent your personal information to third parties. Data is stored securely using modern encryption protocols. We only share aggregate, non-identifiable data with analytics providers (such as Google Analytics or PostHog) to monitor site health.
6. Your POPIA Rights
Under the POPI Act, you have the right to request access to the personal data we hold about you, request corrections, or request deletion of your data. If you have any concerns regarding your privacy, please contact our data protection officer.